Many professionals in a wide range of fields are finding themselves facing an increasing expectation to engage with other professionals, consumers, and the like via social media. Communications that, in past years, would have been conveyed via radio, television, and newspaper advertisements, have now been replaced with daily, and sometimes hourly, posts on numerous social media platforms. And as time has marched on, the increasing expectation to engage via social media has expanded from a presumption that one will post information on some of the original mainstays, such as Facebook, Twitter, and Instagram, to one that includes extending ones’ presence to other sites as well, like LinkedIn and even TikTok. And writers are not exempt from this.
Gone are the days when a writer could simply submit a manuscript to a publisher, navigate the publishing process, undertake a book tour, peppered with a few public appearances on local news outlets or talk shows, and consider their efforts at reaching their readership successful. Now, even writers who have publishers who provide their own marketing and publicity professionals as a part of the publishing team at the writer’s disposal, are still often expected to become social media savants in their own right.
Now, a brief Internet search will yield an abundance of articles and blogs whose purpose is to help individuals and businesses gain better traction on social media, so I’m not going to go into that in this article. And, in full transparency, I’m still trying to work that out for myself, though I’m actively working on it. And I’d rather ensure that I’ve landed on a method that has proven to be significantly beneficial to me before I share it with you.
The actual purpose of this article is to find out what your take is on this growing trend and how you have learned to navigate it. Who knows, your take on this might just be what we’ve all been looking for. Be blessed. #sanguinemango
Sanguine Mango 